Email marketing for real estate agents is the use of email tools to share the knowledge you have that is relevant to your audience, as well as promote your own business/services, with a view to nurturing your leads towards listings.
It’s not just an email blast to your whole database. It’s strategic content messaging, that is highly targeted, and that nurtures your prospect towards your core offer (in this case, listing their property for sale with you).
You may choose to email your prospects with specific campaigns, and you may choose to use marketing automation email campaigns. There are a variety of ways to make the most of the email marketing tools available and we’re here to help you with that.
Did you know?
The average email open rate for the real estate industry is 21%. (www.mailchimp.com)
There are 4 main challenges to email marketing for real estate agents:
- Getting to the inbox
- Getting opened
- Getting read and consumed
- The call to action