Copywriting is the written content that appears in your digital or print media.
Copywriting should be persuasive and engaging. You use your copywriting to gives value to your readership without pressuring them into buying your product or service.
Did you know?
Great copy inspires action.
Why do real estate agents need great copy on their marketing materials?
Great copy will always inspires the reader.
It needs to be easily read and interpreted or else it will be abandoned.
Each and every word should lead effortlessly to the next word so that your whole message is consumed and your call to action is acted upon.
If your copy doesn’t inspire action, it won’t help you to win listings.