Your online presence is a big part of your personal brand and your digital marketing strategy needs to be robust. However, the prospect of adding social media management to your already full workload can be a little daunting.
Fortunately, there are tools available to help streamline your social media engagement. Depending on how many social media platforms you are working across and how integral social media is to your marketing approach will depend on which you choose. While you can often link social media channels to post to one another, i.e. Facebook to Twitter, a social media management tool is an application or piece of software that integrates a number of social media platforms. This allows you to schedule, post, monitor and analyse your social channels in one spot. The ability to tailor posts for each channel opposed to a blanket approach increases the effectiveness of your social media strategy and appears much more professional.
Hootsuite is one of the most comprehensive social management tools on the market. Allowing you to post, schedule and measure engagement on Facebook (Profile, Page, and Groups), LinkedIn, Twitter, Google+, Instagram‡ and WordPress, Hootsuite is free for up to 3 profiles then moves up to $US11/month to run 50 profiles. A 30 day free trial is available.
Buffer integrates Facebook (Profile, Page, and Groups), LinkedIn, Twitter, Google+ and Pintrest. You can use Buffer to schedule, post and collate analytics. Buffer is available as an app for iOS and Android and is free for individual users, however for $US10/month you can run 10 social media profiles simultaneously. You can try Buffer for a 7 day free trial.
Sprout Social covers Facebook (Profile & Page), Twitter, LinkedIn, Google+ and Instagram‡. At $US59/month, subscription is more expensive but includes features such as brand keyword monitoring. Available on iOS and Android with 30 day trial.
These are just a few of the tools available. Check out this great article which compares a wider range of SM management tools and provides a full rundown on their features.
‡ A note on Instagram – although some SM management tools integrate Instagram, it is only for scheduling and monitoring. At this stage, Instagram still requires you to log into the app itself to publish your post.
Remember, it is the quality of your content and level of engagement that really makes your social media work for you. By integrating your social media channels, the right tools will make implementing these strategies easier.
Do you use a social media management tool to make getting social easier?